the halo effect or the psychology of the first impression.

The halo effect is a psychological concept created by Edward Thorndike in the first half of the 20th century. the effect represents. "The halo effect is a type of immediate judgement discrepancy, or cognitive bias, where a person making an initial assessment of another person, place or thing will assume ambiguous information based upon concrete information". This concept can be applied to people, products, brands and companies.
In other words, it is our ability to judge at the first impression and have then an impact afterwards both negative or positive.

The halo effect is a very broad concept that can be related to a lot of different aspects of everyday life in general. In politics, this concept is related to how faces shape politics.

This article suggests that this concept provokes the "polarisation" of the American political system. The author explains that" a large majority of the American Population has no outside knowledge of politics. What we know about politics we get from new agencies that, in this generation, put their spin on stories".